New Brand: Premiata

At VIP Roermond, we introduce a brand that effortlessly blends tradition and innovation:Premiata . Since 1885, this Italian brand has been crafting shoes that exude craftsmanship, always with a modern twist. Today, Premiata is known for luxury sneakers that strike the perfect balance between comfort and style.

Italian roots, modern lifestyle

What makes Premiata so unique is the combination of Italian finesse and contemporary design. Each sneaker is crafted with meticulous attention to detail from high-quality materials. The result is shoes that are not only comfortable to wear but also instantly recognizable thanks to their iconic sole and subtle logo.

The Premiata Mick

The Mick is the ultimate style for those who love versatility. With its clean lines and refined finish, it looks just as good with jeans as it does with a more formal outfit. A sneaker that effortlessly takes you from the office to the weekend – stylish, effortlessly.

The Premiata Lander

The Lander Combines sportiness with elegance. This model has a dynamic design, with technical details that ensure comfort and a modern look. Perfect for those who love a sneaker that adds a touch of energy to their look.

Why Premiata at VIP Roermond?

Because these sneakers aren't just shoes, they're a lifestyle statement. At VIP Roermond, we select brands that tell stories – and Premiata does it the Italian way: with character, quality, and a touch of bravado.

Discover the latestPremiata collection now at VIP Roermond – in-store and online.