When Herbert Kilpin founded Milan Football and Cricket Club in 1899, few could have predicted how big the club would become, both on and off the pitch. With nineteen Serie A titles, seven Champions League titles, and eight Ballon d'Or winners, to name just a few, AC Milan has established itself as a major player in the world of football and beyond. The Rossoneri embody the spirit of their city and their beloved club, AC Milan, in a bond that goes beyond football. It is an identity deeply rooted in the fabric of Milan itself, constantly evolving yet unchanging in its essence. As a brand, AC Milan is constantly innovating, expanding, and evolving, whether in design, community, or its global influence. Building a Milan for the next generation is always paramount. Throughout its 125-year history, the story of AC Milan is rich in passion, triumph, and transformative moments, all captured within the vibrant pages of this book, featuring original photographs by Ethan White that offer a behind-the-scenes look at this iconic club.